A new industry campaign to showcase timber’s environmental credentials is being launched today (13 July).
‘Wood CO2ts less’ is raising awareness of how using wood from sustainably managed forests is one of the simplest ways to help reduce carbon emissions. It is supported by Wood for Good, Swedish Wood, Confor, the Timber Trade Federation (TTF), Structural Timber Association (STA) and Trussed Rafter Association (TRA).
The campaign aims to promote the use of all wood products as low carbon materials. It will illustrate how using wood can help reduce CO2 in the atmosphere and contribute to slowing down climate change.
It will target legislators, planners, local authorities, developers, architects and contractors to encourage them to consider using wood first in order to meet national environmental targets.
Sarah Virgo, Wood for Good campaign manager, said:
“The government set a target for the construction industry to achieve net zero carbon by 2050 but it’s not feasible for all sectors of the economy to become carbon neutral. To reach net zero, we need to compensate for these emissions by finding ways of removing carbon from the atmosphere. The simplest way to contribute to this reduction is to consider wood first, instead of other materials.”
Dave Hopkins, TTF chief executive, said:
“The timber industry is well aware of the impact that building more sustainably can have on the planet and now is the time to spread the message. We encourage everyone to get behind this important initiative and advocate for the industry.”
Supporters can access a range of marketing resources in a dedicated toolkit on the Wood for Good website. Resources include a Wood CO2ts less mark, a press release template, timber facts, videos, animations, logos and material for social media.
Using wood from sustainably managed forests instead of other materials is an effective way to reduce CO2 emissions. To find out more or to get involved in the campaign contact Sarah Virgo at firstname.lastname@example.org or head to the toolkit at www.woodforgood.com/CO2
Follow the #woodCO2tsless hashtag on social media to join the discussion.